Akasa Air on Thursday announced its first multimedia campaign dubbed ‘It’s Your Sky’. The campaign brings alive the airline’s tagline and builds on Akasa’s brand promise of offering a warm, efficient, dependable, and affordable travel experience to all travellers, airline officials said.
‘It’s Your Sky’ is a multi-touchpoint campaign that will reach audiences through print, out of home (OOH), digital, social media including Akasa Air’s social media handles, website and app from 1st September 2022 for a period of four weeks. In line with the brand’s approach to focus on travellers across geographies where it currently operates, the print campaign will run in five languages, including Marathi, Kannada, Tamil, Malayalam and Gujarati,” an official said.
The innovative idea of “It’s Your Sky” is founded on the realization that, up until now, air travel in India has been both a highly transactional and terrifying experience for a significant portion of Indians. The official continued, “Akasa Air has underlined its dedication and ambition to provide every traveler with a reliable and humane flight experience with this campaign.
Commenting on the launch of the campaign, Belson Coutinho, Co-Founder and Chief Marketing & Experience Officer, Akasa Air, said, “As a customer-centric brand that is built to deliver a people-first experience, Akasa Air is committed to offering a warm service culture that is uniquely Indian, inclusivity that makes every experience comforting, and efficiency that puts our customers and employees at the centre of everything we do and we hope that our integrated and insight-led campaign will drive this message creatively”.
“Akasa’s empathetic and reliable approach to service is delivered through our employees who are carefully selected based on a set of values and trained at the Akasa Air Learning Academy to inculcate this unique approach across the customer journey,” he added.