Xponential Fitness, Inc., the largest global franchisor of boutique fitness brands, and Princess Cruises, the most recognizable premium cruise brand in the world and a division of Carnival Corporation & plc, today announced an exclusive five-year licensing agreement.
With this unique partnership, Princess will leverage Xponential Fitness’s extensive content in concert with OneSpaWorld’s unparalleled expertise in the health, wellness and fitness at sea sector to become the first major cruise line offering multiple, curated fitness brands to create uniquely customizable guest fitness experiences at sea. A minimum of eight Xponential brands will be made available onboard each of Princess’ 15 ships over the course of the agreement, creating a minimum of 120 licensed studio experiences throughout the Princess fleet. These experiences will feature Xponential’s market-leading Club Pilates, Pure Barre, Yoga Six, CycleBar, Row House, AKT Dance, and StretchLab brands and fitness modalities to begin with, with more exciting Xponential Fitness offerings to come.
OneSpaWorld, Princess Cruises’ sole provider of health, wellness, and fitness services, and Xponential Fitness will collaborate to incorporate Xponential’s exceptional experiences into the fitness programs offered to Princess passengers. These programs will be run by OneSpaWorld’s fitness experts and onboard staff in onboard fitness and spa facilities.
“This partnership will broaden the fitness experience available to the millions of guests who sail on Princess,” said Danyal Ali, President of XPASS at Xponential Fitness. “Our wide variety of fitness offerings, ranging from stretching to cycling, will provide everyone, including avid Xponential members and first-timers, the opportunity to experience our brands in addition to the existing extensive suite of OneSpaWorld services offered on board. We look forward to working closely with OneSpaWorld to create extraordinary value for Princess and its guests. Clearly, the strong synergies among Princess Cruises, Xponential Fitness, and OneSpaWorld will create value for all involved in the partnership.”
“We are thrilled to partner with Princess and Xponential to expand our delivery of personalized, custom Princess guest experiences at sea by incorporating the premier Xponential Fitness studio fitness brand content and its market-leading multi-modality programming into our offering,” said Leonard Fluxman, CEO, President and Executive Chairman of OneSpaWorld. “Together with the Xponential Fitness team, we will design remarkable Princess-inspired fitness experiences for each Princess guest, continuing our 25-year commitment to innovate and deliver marvelous new guest experiences and memories.”
Princess will make Xponential Fitness’ XPLUS virtual on-demand studio class subscription service available in more than 23,000 staterooms on Princess’ in-house digital content platform, OceanView, in addition to the onboard Xponential brand studio courses. For in-studio live sessions and in-room on-demand lessons, Xponential Fitness membership is not required for Princess guests, and they may continue their onboard experience after their cruise with XPASS at special Princess reduced rates.
Princess will make Xponential Fitness’ XPLUS virtual on-demand studio class subscription service available in more than 23,000 staterooms on Princess’ in-house digital content platform, OceanView, in addition to the onboard Xponential brand studio courses. For in-studio live sessions and in-room on-demand lessons, Xponential Fitness membership is not required for Princess guests, and they may continue their onboard experience after their cruise with XPASS at special Princess reduced rates.
Princess will also include specialized equipment packages from Xponential Fitness partners to support its onboard boutique studios. Xponential Fitness items will also be made available in onboard shops and on Princess’ market-leading on-demand location-based services platform OceanNow.
With its XPASS multi-brand live studio class program and its XPLUS virtual on-demand subscription fitness programming made available at special discounts to Princess Cruises’ more than 30,000 employees, Princess Cruises becomes the first Xponential Fitness corporate wellness partner in addition to these exclusive onboard and post-cruise Xponential Fitness offerings, delivered by OneSpaWorld at sea. Xponential Fitness and its brands are now Princess Cruises’ Official Vacation Partner, and all of the Xponential Fitness brands are now Princess Cruises’ Official Fitness Content Partner.